H.E. Sheikh Faisal Bin Qassim Al Thani, Chairman of Al Sawari Holding and Al Faisal Holdings and Amruda Nair, Joint Managing Director and Chief Executive Officer, Aiana Hotels & Resorts L.L.C., today, announced the signing of an agreement to create Aiana Hotels & Resorts, a global hotel management company with the best of the Indian service ethos at its heart.
The sign off event took place at the Qatari- Indian Economic Forum at New Delhi in the presence of Highness Sheikh Tamim Bin Hamad Al Thani, Emir of the State of Qatar , Anil Wadhwa, Secretary (East) Ministry of External Affairs, Government of India and H.E. Sheikh Ahmed Bin Jassim Bin Mohammed Al Thani, Minister of Economy & Commerce, State of Qatar.
The agreement marks the coming together of Qatar’s leading entrepreneur and Chairman of Qatari Business Association, H.E. Sheikh Faisal Bin Qassim Al Thani and Amruda Nair, a third-generation hotelier and the eldest granddaughter of Late Captain C.P. Krishnan Nair, the legendary founder of The Leela group of hotels. Both partners share the common vision of creating a brand that will be the preferred choice of the young global traveller and will provide its guests with unique, and enriching experiences.
The new joint venture company Aiana Hotels & Resorts L.L.C. will embody a hospitality brand of upper upscale hotels that offers fresh and relevant product design and facilities customized to the traveller of today with an intuitive service ethic based on traditional Indian hospitality values. Aiana Hotels & Resorts aims to be a leading operator of hotels, resorts and serviced apartments in the Middle East, Indian Sub-Continent and South East Asia.
To mark the launch, Aiana Hotels & Resorts unveiled the visual identity of the brand. Aiana, in the ancient language of Sanskrit means “eternal blossom”. It is also a place of refuge or retreat. These two powerful and evocative images are represented as the universal symbol of the “mandala” in the brand logo. Every point in the mandala represents an aspect of service – each is intertwined and connected with the other – beautifully coming together to represent the unique experience that Aiana promises its guests.
The joint venture combines the resources and visionary entrepreneurial skills of H.E. Sheikh Faisal Bin Qassim Al Thani, Chairman Al Sawari Holding and Al Faisal Holding Group, a conglomerate with over 40 diverse companies including interests in hotels and real estate with the hospitality expertise and passion of Amruda Nair, herself a third generation hotelier, driven by a passion to define the future of hospitality as we know it .
Aiana Hotels & Resorts is the result of a focused and proactive strategy which combines the strengths of its principals – business excellence and Indian hospitality. It caters to the growing demand for value added offerings in the upper upscale hospitality segment and offers hotel owners an effective management solution from an experienced team of hospitality specialists. The joint venture, with both partners having an equal share, will be based in Doha, Qatar and operate under the name Aiana Hotels & Resorts L.L.C.
Sheikh Faisal Bin Qassim Al Thani, Chairman of Al Sawari Holding and Al Faisal Holding, said:
Given the long standing relationship between Qatar and India, there is also great synergy in the similar way that we travel. This is why we want to bring Aiana as a new lifestyle hotel brand to the Middle East and will continue to support Aiana through our ambitious expansion plans for acquisitions in key destinations starting with the property in Doha and many more to follow in Western Europe (London) and The United States of America.
Amruda Nair, Joint Managing Director & Chief Executive Officer, AIANA Hotels & Resorts L.L.C. said:
With the launch of Aiana Hotels and Resorts, I am delighted to be introducing a brand I am confident will become the preferred choice of travellers seeking authentic and immersive experiences that will stay with them long after they have checked out. I was fortunate to meet H.E. Sheikh Faisal Bin Qassim Al Thani who shared my passion for hospitality and supported my dreams and ambitions of creating an Indian brand with a global presence. Our service, design, and operating philosophy is geared to exceed the expectations of a new generation of savvy travellers. We call it Hospitality 2.0