TRAVEL TRADE WEEKLY: How was demand in 2016 for serviced apartments?
AMRUDA NAIR: Aiana Hotels and Resorts’ first hospitality project in Doha, the Aiana Suites and Residences, is a 180-key hotel apartment located in the diplomatic area of West Bay.
We remain confident of the serviced apartment sector as occupancies have traditionally been higher when compared to hotels in the Doha market with lower volatility during the low season.
Another positive factor is the fact that in comparison to other cities in the GCC, the demand segmentation for serviced apartments in Doha over 70 percent of the business is skewed towards longer term stays over six months wherein other markets approximately between 70 – 80 percent is under one month.
This is mainly due to a shift in corporate demand in serviced apartments from business travel to short term assignments and projects.